ANALYSIS OF EASE OF INFORMATION AND QUALITY OF SERVICE ON THE DECISION TO CHOOSE A PURE UNIVERSITY TEGUH PEMATANGSIANTAR YANG TRUST MEDIATED
Keywords:
Ease of Information, Service Quality, Decision to ChooseAbstract
This study aims to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University and to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University mediated by Trust. The population of this study was 227 respondents and with the slovin formula, a sample of 145 respondents was obtained. This research was processed with SEM PLS. From the results of the study, it was found that the ease of information had a positive and significant effect on the trust to choose a pure and firm university in Pematang Siantar. The quality of service has a positive and significant effect on the trust to choose a pure university of Pematang Siantar. Trust has a positive and significant effect on the decision to choose a firm pure university Pematang Siantar. The ease of information has a positive and significant effect on the decision to choose a pure and firm university Pematang Siantar. The quality of service has a positive and significant effect on the decision to choose a pure and firm university Pematang Siantar. The ease of information has a positive and significant effect on the decision to choose a pure university that is firm and firm in Pematang Siantar which is mediated by trust. The quality of service has a positive and significant effect on the decision to choose a pure university that is firm in Pematang Siantar which is mediated by the use of trust.
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