CONSUMER PROTECTION FOR ONLINE TRANSACTIONS BASED ON THE CONSUMER PROTECTION ACT

Abstract

The development of information and communication technology has driven major changes in the pattern of economic transactions in society, especially with the presence of digital platforms that allow buying and selling to be done online. In Indonesia, the rapid growth of online transactions has not only brought economic benefits, but also created new legal risks, especially for consumers. In the relationship between business actors and digital consumers, there is an imbalance of information and bargaining power, where consumers are often in a weak position and vulnerable to various forms of violations, such as fraud, non-conforming goods, violations of privacy, and difficulty in obtaining compensation.

Law Number 8 of 1999 concerning Consumer Protection is the main legal basis for guaranteeing consumer rights, such as the right to correct information, the right to comfort and security, and the right to dispute resolution. In addition, Law Number 11 of 2008 concerning Information and Electronic Transactions also regulates the obligations of online business actors to provide complete and responsible information for products offered digitally. However, in practice, this legal protection is still ineffective due to weak supervision, limited dispute resolution mechanisms, and low consumer legal literacy.

This study aims to evaluate the effectiveness of the implementation of the Consumer Protection Law in the context of online transactions and analyze the need for legal reform to ensure justice for digital consumers. The method used is a normative legal approach through a literature study of regulations, decisions, and legal doctrines. The results show the need for regulatory updates, strengthening institutions such as BPSK and ODR, and increasing consumer education as strategic steps in realizing adaptive and responsive legal protection in the digital era.