Analysis of Understanding and Business Competition in Market Demand for Mr. Supriadi's Dupa Stick MSMEs in Bukit Lawang, North Sumatra
Keywords:
Dupa Stick MSMEs, Market Understanding, Business CompetitionAbstract
This research aims to analyze understanding and business competition regarding market demand at Lidi Dupa MSMEs run by Mr. Supriadi in Bukit Lawang, North Sumatra. These MSMEs face significant challenges after the COVID-19 pandemic, including decreased demand and price competition from imported products. The research method used is qualitative with a descriptive analysis approach, collecting data through observation, interviews and documentation. The research results show that deep market understanding and effective competitive strategies are the keys to increasing demand. Recommended strategies include improving product quality, competitive pricing, effective promotions, and distribution network expansion. The conclusion of this research is that with the right strategy, Mr Supriadi can increase market demand and succeed in tight business competition. Supriadi's suggestions include attending entrepreneurship training and seminars and joining the MSME community to get further support.
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